Ride London 2016

Ride London 2016

Ride London 2016

Ride London is Europe’s biggest mass participation cycling festival, with over 95,000 riders participating and over 200,000 spectators coming to cheer on all the riders, across the two day festival. This is our fourth consecutive year supporting ŠKODA UK at this successful event.

Time of Year
July

Venue
Green Park, London

Clients Brief
To create an engaging activation at Green Park for the weekend of 30th and 31st July.  The Saturday focussing specifically on family friendly activations whilst Sunday more on the cyclists.

What We Did
We created a family friendly fun filled events area underneath our ŠKODA branded 23m twin star tent. Activities and displays included:

  • Design a jersey competition
  • Photo Booth
  • Massage Area
  • Coffee and cake hospitality
  • Caricaturist
  • Giveaways
  • Promoting the new ŠKODA cycling tool – Life on Two Wheels
  • VIP hospitality
  • Octavia vRS display vehicle
  • Superb display vehicle
  • Rally car display vehicle

Fun Fact
Sarah from Xpression got herself stuck on the ŠKODA display bike and Kelly Holmes joined us for a massage in our VIP hospitality area!!