Hamleys Annual Toy Parade

Hamleys Annual Toy Parade

Hamleys Annual Toy Parade

Hamleys, the finest toy shop in the world, brings the magic of Christmas to the festive shopping season. London’s Regent Street is transformed to a traffic free all day extravaganza for the biggest toy parade London has ever seen. This years parade saw 400 of the most popular children’s characters, including the Teletubbies, Power Rangers, Peppa Pig and Noddy and the event attracted around 750,000 spectators, despite the weather!!

Time of Year

Regent Street, London

Clients Brief
One of our creative agencies asked us to help them with this years parade, assisting with the logistics and operations of the Hamleys and SEGA floats, along the 1.5 mile route.

What We Did

  • Collection of float items and props from Bristol
  • Transportation to London, 3 vans, 2 floats and 6 crew members
  • Floats rebuilt on Regent Street and drove them in the parade

Fun Fact
Barbie’s car broke down and Ken wasn’t there to save her!!